Sans Normal Usdur 10 is a regular weight, normal width, medium contrast, italic, short x-height font.
Keywords: headlines, subheads, branding, posters, packaging, modern, clean, airy, elegant, technical, emphasis, contemporary tone, smooth readability, editorial accent, brand voice, oblique, geometric, monolinear, open counters, wide apertures.
This typeface is a slanted, sans design with smooth, rounded construction and a generally even stroke weight that picks up subtle thick–thin modulation through curves and joins. Uppercase forms are streamlined and slightly condensed in feel, with simple terminals and open, circular bowls (notably in C, G, O, and Q) that keep counters clear. The lowercase is compact with a relatively low x-height and long, lightly calligraphic extenders; round letters lean on elliptical geometry, while straight letters keep crisp, clean edges. Figures follow the same oblique rhythm, with rounded forms and simple, legible silhouettes.
It suits headlines, short paragraphs, and branding systems where a clean, modern italic voice is needed without the formality of a serif. The clear rounded bowls and steady rhythm work well for posters, packaging, and product messaging, and it can also serve as an accent italic within a broader sans identity.
The overall tone is contemporary and refined, pairing a neutral sans framework with a gentle italic motion that feels fast and polished. Its slant and airy spacing suggest an editorial or product-forward sensibility rather than a purely utilitarian one.
The font appears designed to deliver a contemporary sans italic that stays smooth and approachable, combining geometric roundness with a disciplined, editorial slant for emphasis and motion in layouts.
The design maintains consistent slant and spacing across letters and numerals, producing a smooth left-to-right flow in text. Curves are emphasized more than sharp corners, and the open shapes help the italic style remain readable at typical display and short-text sizes.