Sans Normal Luniv 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'AG Royal' by Berthold, 'Mantey' by Salamahtype, 'Gordita' by Type Atelier, 'Scatio' by Wahyu and Sani Co., and 'Inovasi' by XdCreative (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logo marks, sporty, punchy, dynamic, retro, impact, speed, emphasis, display, oblique, heavy, rounded, compact, blunt terminals.
A heavy, oblique sans with broad proportions and strongly rounded bowls. Strokes maintain an even thickness with minimal modulation, and terminals are mostly blunt or softly curved rather than tapered. Counters are relatively small for the weight, with tight internal spaces and sturdy joins that keep shapes solid at display sizes. The lowercase shows simple, compact constructions with a single-storey a and g and a short, thick-shouldered r; numerals are wide and weighty with generous curves and stable baselines.
Best used for headlines, posters, and branding where strong emphasis and motion are desirable. It can work for short bursts of text such as packaging callouts, event graphics, or bold UI banners, but the heavy weight and tight counters make it more effective at larger sizes than in extended reading.
The overall tone is energetic and assertive, with a forward-leaning stance that reads fast and sporty. Its dense color and rounded geometry give it a bold, approachable impact that feels well suited to attention-grabbing, contemporary display typography.
The design appears intended to deliver maximum impact with a cohesive, forward-leaning rhythm—combining wide, rounded letterforms with a compact internal structure to stay legible while looking fast and forceful.
Spacing appears moderately tight, producing a strong, continuous text color in lines of copy. The oblique angle is consistent across uppercase, lowercase, and numerals, and the wide forms help maintain clarity despite the heavy weight.