Serif Flared Sohu 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe, 'Aspira' by Durotype, and 'Whitney' by Hoefler & Co. (names referenced only for comparison).
Keywords: headlines, editorial, posters, branding, packaging, confident, traditional, warm, authoritative, impact, readability, character, editorial tone, heritage feel, bracketed, flared, ink-trap feel, open counters, soft terminals.
A sturdy serif with heavy, low-contrast strokes and subtly flared, bracketed endings that give stems a softly tapered feel rather than hard slab terminals. The letterforms balance crisp edges with gentle curvature, producing a robust texture and a steady rhythm in text. Counters are generally open and round, while joins and interior corners show small cut-ins that read like an ink-trap influence at display sizes. Uppercase proportions feel compact and solid, and the lowercase maintains clear differentiation with rounded bowls and assertive, stable stems.
Best suited for headlines and display typography where its strong stroke weight and flared serif shaping can be appreciated. It also works well for editorial titling, pull quotes, and branding applications that need a classic serif feel with extra impact, as well as packaging or signage that benefits from high visual density and clear letter separation.
The overall tone is confident and editorial, combining a classic serif presence with a slightly contemporary ruggedness. Its weight and softened flare details make it feel dependable and somewhat personable rather than austere, lending an authoritative voice with warmth.
The design appears intended to deliver a bold, readable serif voice with a traditional foundation, enhanced by flared terminals and slight cut-ins that improve clarity and add character at larger sizes. It prioritizes a firm typographic color and recognizable forms for attention-grabbing text while retaining familiar serif conventions.
In the sample text, the bold color holds together into a dense, even paragraph tone, with serifs and flared terminals helping characters remain distinct. Figures appear sturdy and clear, suited to prominent settings where strong typographic presence is desired.