Sans Normal Ahrab 10 is a bold, narrow, low contrast, upright, normal x-height font visually similar to 'Whitney' by Hoefler & Co., 'Akwe Pro' by ROHH, and 'Entendre' by Wordshape (names referenced only for comparison).
Keywords: headlines, posters, signage, branding, ui headers, assertive, utilitarian, contemporary, efficient, straightforward, impact, clarity, economy, structure, emphasis, compact, sturdy, crisp, geometric, clean.
The design is a compact, heavy sans with clean, mostly geometric construction and minimal stroke modulation. Curves are broad and sturdy, counters are relatively tight, and joins stay crisp, producing dense, high-impact word shapes. Terminals are generally straight and unembellished, with a subtle mix of round and squared shaping that keeps the overall texture steady and readable at display sizes.
Well suited for headlines, subheads, posters, and signage where compact width and strong presence are useful. It can work for branding elements, labels, UI headers, and short blocks of text where a dense, stable texture is desired; for longer reading, it is likely best as a supporting headline or callout face rather than body copy.
This typeface projects a direct, no-nonsense tone with a confident, utilitarian feel. Its compact stance and strong weight read as assertive and practical, making it feel contemporary and workmanlike rather than delicate or expressive.
The font appears designed to deliver strong emphasis in limited horizontal space while staying neutral and highly legible. Its restrained detailing and solid forms suggest an intention toward dependable, general-purpose typography that holds up in prominent text settings without calling attention to stylistic quirks.
The sample text shows even spacing and a consistent rhythm, with a notably dense color on the page. Numerals match the overall sturdiness and feel designed to remain clear at a glance, supporting informational and editorial display applications.