Sans Normal Virim 2 is a bold, normal width, low contrast, italic, normal x-height font.
Keywords: headlines, posters, packaging, branding, social media, friendly, playful, casual, energetic, approachable, approachability, playfulness, display impact, informal tone, rounded, soft, bouncy, quirky, hand-drawn.
A slanted sans with thick, low-contrast strokes and rounded terminals throughout. The forms lean forward with a lively, slightly irregular rhythm, mixing smooth curves with occasional sharp joins that add snap to diagonals. Counters are generally open and generous, and the overall silhouette feels compact but not cramped, with consistent weight and soft shaping that keeps edges from feeling rigid. Numerals follow the same rounded, forward-leaning construction and read clearly at display sizes.
This font performs best in short, prominent text such as headlines, posters, product packaging, and branding where a friendly, lively voice is desired. It also suits social graphics and marketing copy that benefits from a casual, energetic tone, especially at medium-to-large sizes where the rounded shapes and open counters are most legible.
The tone is informal and upbeat, with a friendly, conversational presence that suggests movement and spontaneity. Its slant and bouncy curves give it a lighthearted, energetic feel suited to cheerful messaging rather than formal or technical content.
The design appears intended to deliver a bold, personable sans voice with a forward-leaning, animated rhythm. It prioritizes approachability and impact, aiming for quick readability and character in display-oriented settings.
The design relies on simple geometric curves and sturdy stroke widths, producing strong color on the page. Letterforms show intentional variation in angle and curvature, which enhances personality and motion while keeping the overall system cohesive.