Sans Normal Virim 3 is a bold, normal width, low contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, sporty, energetic, friendly, retro, informal, impact, approachability, motion, display clarity, brand voice, rounded, soft terminals, forward-leaning, compact counters, high-ink.
A forward-leaning sans with rounded construction and soft, slightly tapered terminals. The strokes are thick and even, creating a dense, high-ink texture with compact interior counters and a steady rhythm across words. Curves are smooth and generous (notably in C, O, S, and the bowls), while diagonals and joins stay clean and simplified for clarity at display sizes. Numerals follow the same rounded, sturdy logic, with a distinctly open, readable feel despite the heavy stroke weight.
Best suited for short-to-medium display settings such as headlines, posters, packaging, and brand marks where a bold, friendly voice is desired. The sturdy strokes and rounded shapes help it hold up well in high-contrast applications like signage and promotional graphics, and it can add character to pull quotes or section headers.
The overall tone is lively and approachable, with a sporty, upbeat momentum created by the consistent slant and rounded forms. It reads as informal and contemporary with a touch of retro sign/advertising energy, making text feel more animated and conversational than neutral.
The design appears intended to deliver an energetic, modern display sans that stays friendly and legible while emphasizing motion and impact. Its rounded geometry and simplified joins suggest a focus on strong word shapes and consistent texture in prominent, attention-getting typography.
Uppercase shapes are broad and uncomplicated, while lowercase forms stay compact and punchy, keeping line texture consistent. The design maintains a coherent silhouette in mixed-case settings, with smooth curves and minimal detailing that favors impact over delicacy.