Sans Normal Ladis 13 is a very bold, wide, low contrast, italic, tall x-height font visually similar to 'Urania' by Hoftype and 'Helvetica Now' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, punchy, confident, energetic, modern, impact, speed, bold branding, headline clarity, modern utility, oblique, compact apertures, rounded geometry, heavy weight, high impact.
A heavy, oblique sans with rounded, broadly geometric construction and uniform stroke thickness. Counters are relatively tight and apertures run on the closed side, giving letters a dense, poster-ready texture. Curves are smooth and circular in the O/C family, while joins and terminals are clean and firmly cut, producing crisp silhouettes even at large sizes. The overall rhythm is forward-leaning and compact, with strong black coverage and clear, simple letterforms.
Best suited to headlines, display typography, and branding where strong presence and momentum are desired. It works well for sports and fitness identities, posters, event graphics, packaging, and bold UI moments such as hero banners or promo callouts, especially at medium-to-large sizes where its dense color and oblique stance can lead the layout.
The tone is bold and assertive, with a forward motion that reads as fast and sporty. Its dense color and rounded geometry feel contemporary and utilitarian rather than delicate, projecting confidence and urgency in headlines.
The design appears intended to deliver maximum impact with a streamlined, modern sans structure and a built-in sense of speed. Its tight counters, consistent stroke weight, and rounded geometry prioritize punchy readability and a cohesive, assertive texture in display settings.
Uppercase forms feel steady and blocky with rounded bowls (B, P, R) and a sturdy S; the Q’s tail is short and integrated, and the G shows a clear, functional bar-like opening. Lowercase maintains the same solid presence, with single-storey a and g, a compact e, and a short, sturdy t that suits the overall mass. Numerals are equally heavy and rounded, designed to hold their shape in large, high-contrast applications.