Sans Normal Midy 4 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Maver' by Ani Dimitrova (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, titles, playful, chunky, friendly, retro, cartoonish, impact, approachability, display focus, retro flavor, graphic texture, soft corners, bulbous, compact counters, bouncy rhythm, ink-trap cuts.
A heavy, rounded sans with broad proportions and a strongly geometric, cut-paper construction. Strokes are monolithic and smooth, with large circular bowls and tight, compact counters that create dense black shapes. Many joins and terminals are simplified into flat, angled cuts that read like subtle ink-trap notches, giving the letters a slightly chiseled, display-oriented texture. The x-height is tall and the lowercase is robust and blocky, while the figures and capitals keep a consistent, weighty silhouette and strong horizontal footprint.
Best suited for display typography such as headlines, posters, cover titles, and bold branding systems where impact and immediacy are key. It also fits packaging, labels, and short promotional copy that benefits from a friendly but assertive voice.
The overall tone is bold and approachable, with a toy-like, poster-friendly personality. Rounded forms keep it friendly, while the sharp cut-ins add a punchy, graphic edge that feels retro and energetic rather than formal.
The letterforms appear intended to maximize visual impact through dense, rounded silhouettes, while introducing small angular cut details to prevent shapes from clogging and to add character. Overall, it aims for a modern-retro display look that remains legible and approachable at headline sizes.
The design’s tight apertures and small counters make it most effective at larger sizes, where the distinctive cut-ins and sculpted geometry remain clear. In continuous text it produces a dark, emphatic color with a lively, slightly irregular rhythm across different letterforms.