Sans Normal Mima 4 is a very bold, very wide, medium contrast, upright, tall x-height font.
Keywords: headlines, posters, packaging, logos, signage, playful, chunky, friendly, retro, punchy, impact, approachability, playfulness, display legibility, retro flavor, rounded, soft corners, bulky, cartoonish, bouncy.
A heavy, rounded sans with broad proportions and compact counters. Strokes are thick and relatively even, with softened corners and gently squared terminals that keep the shapes blocky while still feeling smooth. Curves are full and circular (notably in C, O, and G), while joins and diagonals are simplified into sturdy, low-detail forms. Lowercase letters sit on a large x-height with short extenders, producing a dense, poster-like texture; apertures tend to be modest, and spacing reads tight but consistent in display settings.
Best suited to headlines and short display copy where maximum impact is needed, such as posters, storefront or event signage, packaging, and bold branding marks. It also works well for playful editorial accents and social graphics where a friendly, chunky voice improves visibility at a glance.
The overall tone is bold and upbeat, leaning toward a retro, cartoon-inflected friendliness. Its chunky silhouettes and rounded geometry give it a playful confidence that feels informal and attention-grabbing rather than technical or refined.
The design appears intended to deliver high-impact display typography with a soft, approachable edge—combining blocky massing and rounded forms to stay legible and energetic at large sizes while projecting a fun, retro-leaning personality.
Several glyphs emphasize personality through asymmetry and simplified construction (e.g., the broad-shouldered W, the bulbous S, and the compact bowls in letters like a, e, and g). Numerals follow the same hefty, rounded logic, with clear, high-impact silhouettes suited to short strings and large sizes.