Sans Normal Semab 3 is a regular weight, narrow, monoline, upright, normal x-height font visually similar to 'Helvetica Now' by Monotype (names referenced only for comparison).
Keywords: ui text, mobile apps, packaging, signage, posters, friendly, casual, approachable, playful, clean, approachability, simplicity, modernity, readability, space saving, rounded, soft, open, simple, geometric.
A compact sans with monoline strokes and generously rounded corners throughout. Curves are smooth and circular, while straight strokes end in softened terminals, giving the forms a gentle, simplified construction. Counters are open and fairly large for the overall width, and the overall rhythm is even with steady spacing and consistent stroke behavior. Numerals follow the same rounded, minimalist logic, with clear, unembellished silhouettes.
This font works well for interface labels, onboarding screens, and short paragraphs where a friendly tone is desirable. Its compact footprint suits mobile layouts and tight columns, while the rounded geometry also makes it a good fit for packaging, light wayfinding, and headline/subhead settings that aim for an approachable, modern feel.
The overall tone is friendly and informal, with a soft, easygoing presence that feels modern and human. Its rounded finishing and straightforward letterforms keep the texture light and approachable, leaning more toward warmth than strict technical neutrality.
The type appears designed to deliver a clean, contemporary sans that softens the typical geometric look with rounded terminals and simplified structures, balancing compact proportions with readability and a welcoming voice.
The design favors clarity through simplified shapes and rounded joins, which helps maintain a smooth text color in continuous reading. Distinctive, slightly condensed proportions keep words compact while preserving legibility via open apertures and clean interior space.