Sans Normal Sekow 3 is a regular weight, narrow, low contrast, upright, normal x-height font visually similar to 'PF DIN Text' by Parachute, 'Aaux Next Cond' and 'Air Superfamily' by Positype, and 'Pulse JP' and 'Pulse JP Arabic' by jpFonts (names referenced only for comparison).
Keywords: ui text, product design, wayfinding, packaging, captions, clean, modern, friendly, practical, neutral, compact legibility, everyday usability, friendly neutrality, screen readability, rounded terminals, open counters, soft corners, humanist touch, compact.
A compact sans with rounded terminals and gently softened corners throughout. Strokes are even and steady, with simple geometry and slightly humanist modulation in curves and joins. Counters are generally open (notably in C, G, e, and s), and apertures stay clear at text sizes. Proportions run on the slim side with short extenders and tidy spacing, producing a crisp, economical rhythm in lines of text.
Works well for interface copy, labels, and compact layouts where space is at a premium but clarity is still important. The open shapes and rounded terminals also suit product branding, packaging text, and general-purpose editorial elements like captions and subheads.
The overall tone is modern and approachable rather than clinical, thanks to the rounded endings and smooth curves. It reads as matter-of-fact and reliable, with a mild warmth that keeps it from feeling overly technical.
Likely designed as a straightforward, contemporary workhorse sans that prioritizes legibility in compact settings while adding a subtle softness through rounded terminals. The consistent stroke behavior and restrained detailing suggest an emphasis on clarity and broad usability across print and screen contexts.
Uppercase forms stay straightforward and legible, while lowercase shows familiar, contemporary constructions (single-storey a and g) that reinforce an informal, UI-friendly feel. Numerals appear simple and utilitarian, matching the same rounded, even-stroke logic as the letters.