Sans Superellipse Filom 7 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Futo Sans' by HB Font; 'Sans Beam' by Stawix; and 'Metral', 'Nauman', and 'Nauman Neue' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, ui labels, sporty, techy, dynamic, confident, modern, impact, speed, modernity, clarity, rounded corners, oblique slant, compact counters, soft terminals, square rounds.
A heavy, forward-slanted sans with rounded-rectangle construction and softly squared curves. Strokes are thick and even with minimal contrast, and joins are clean and controlled, producing a sturdy, engineered rhythm. Counters tend to be compact and more rectangular than circular, while terminals finish with smooth rounding rather than sharp cuts. Proportions are generous horizontally, with stable, blocky uppercase forms and similarly robust lowercase that keeps a clear, upright skeleton despite the slant.
This font is well suited to short, high-impact applications such as headlines, posters, brand marks, and product packaging where a bold, fast impression is desired. It can also work for UI labels, dashboards, and wayfinding-style signage when large sizes are used and strong contrast against the background is available.
The overall tone is energetic and assertive, with a streamlined, contemporary feel. Its rounded geometry keeps the voice friendly, while the weight and slant add motion and competitiveness, lending a sporty, performance-oriented character.
The design appears intended to combine a modern, geometric base with a sense of speed, using a consistent oblique stance and rounded-square forms to deliver both approachability and force. The emphasis is on recognizable silhouettes and a compact, powerful typographic color for display contexts.
The figures share the same rounded-rectangular logic, reading solid and display-forward, with simplified interiors and strong silhouettes. The texture in paragraphs is dense and punchy, favoring impact over delicate detail.