Script Erha 7 is a very bold, normal width, medium contrast, italic, short x-height font.
Keywords: branding, posters, packaging, headlines, social media, lively, retro, friendly, playful, confident, hand-lettered feel, display impact, sign-painting look, friendly branding, brushy, rounded, swashy, bouncy, smooth.
A bold, brush-like script with a consistent rightward slant and rounded, swelling strokes that mimic pressure from a marker or brush pen. Letterforms are compact with a relatively low x-height, pronounced entry and exit strokes, and frequent teardrop terminals that create soft, tapered ends. Curves are generous and counters are tight, giving the design a dense, energetic texture at text sizes. Uppercase forms are more embellished and loopy than the lowercase, while numerals are cursive in spirit with simplified, flowing shapes that match the stroke rhythm.
This font works best for short, prominent text such as logos, product names, headlines, posters, and promotional graphics where its bold, brush-script personality can be the focal point. It also fits packaging, café/restaurant signage, and social media creatives that benefit from a friendly, handcrafted look.
The overall tone is upbeat and personable, with a vintage sign-painting feel that reads as confident and informal rather than delicate. Its heavy strokes and buoyant rhythm create a sense of motion and cheer, suited to expressive, attention-getting messages.
The design appears intended to emulate confident, hand-lettered brush writing with a polished, repeatable structure—delivering a casual script that feels handmade while remaining bold enough for display use.
Spacing and rhythm feel intentionally lively, with slight irregularities that reinforce a hand-drawn impression while maintaining clear, repeatable construction. The strong diagonals and thick joins can close up in small sizes, so it visually prefers larger settings where the internal shapes and terminals have room to breathe.