Sans Normal Lulop 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Moula' by 38-lineart, 'Acumin' by Adobe, 'BB Casual Pro' by Bold Studio, and 'EquipExtended' by Hoftype (names referenced only for comparison).
Keywords: posters, headlines, sports branding, packaging, social ads, sporty, energetic, bold, modern, playful, impact, motion, display, branding, emphasis, oblique, blocky, rounded, compact, punchy.
A heavy, oblique sans with broad, rounded forms and tightly controlled counters. Curves are built from smooth, near-circular bowls while joins and terminals often resolve into crisp, angled cuts that reinforce forward motion. The overall rhythm is compact and punchy, with sturdy verticals, wide proportions, and simplified details that keep the silhouettes bold and highly legible at display sizes.
Best suited for attention-grabbing applications such as posters, large headlines, sports and fitness branding, event graphics, and bold packaging. The strong oblique structure also works well for short emphasis text where speed and momentum are part of the message.
The slanted stance and dense black shapes give the face a fast, assertive tone with a sporty, headline-ready presence. Its rounded geometry keeps it friendly and contemporary rather than harsh, balancing impact with approachability.
The design appears intended to deliver maximum visual impact with a sense of motion, using a consistent oblique angle, rounded geometry, and simplified letterforms to create a confident, contemporary display voice.
The uppercase set reads particularly strong and stable, while the lowercase maintains the same muscular construction with simple, open shapes. Numerals match the weight and slant, producing a cohesive, high-impact texture in multi-line settings.