Sans Normal Luroy 13 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Equip' and 'Galvani' by Hoftype, 'Neue Reman Gt' by Propertype, 'Gymkhana' by Typodermic, 'URW Grotesk' by URW Type Foundry, and 'Neosande' by XdCreative (names referenced only for comparison).
Keywords: headlines, posters, sports, branding, packaging, sporty, energetic, punchy, confident, retro, impact, emphasis, motion, display, slanted, heavy, rounded, compact joins, soft corners.
A heavy, right-slanted sans with broad proportions and smooth, rounded curves. Strokes are consistently thick with minimal modulation, creating dense, stable letterforms and strong color on the line. Counters tend to be compact, and joins are tight, giving the design a sturdy, compressed internal rhythm despite its width. Terminals are clean and mostly blunt, with subtly softened corners; the overall geometry favors simple circular/oval bowls and sturdy diagonals.
Best suited to large sizes where its weight and slant can deliver impact—headlines, posters, event promotions, and sports-themed graphics. It can also work for bold branding elements and short packaging callouts where strong presence matters more than extended-text comfort.
The overall tone is assertive and kinetic, combining the forward motion of the slant with the impact of the mass. It reads as sporty and promotional, with a slightly retro, poster-like confidence that feels made for attention-grabbing statements.
The design appears intended to deliver maximum visual punch with fast, forward-leaning emphasis. Its simplified, low-detail construction prioritizes immediate legibility and a strong graphic silhouette for display use.
Uppercase forms maintain a uniform, blocky presence with emphatic diagonals, while the lowercase keeps a straightforward, contemporary structure with rounded bowls and clear, uncluttered silhouettes. Numerals follow the same robust, simplified construction, supporting a cohesive, headline-oriented set.