Sans Normal Abmav 7 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: editorial, branding, ui text, packaging, posters, modern, clean, lively, friendly, emphasis, readability, modern tone, dynamic voice, slanted, humanist, rounded, open apertures, airy spacing.
This is a slanted sans with smooth, rounded construction and gently tapered curves that keep the color even without feeling mechanical. Counters are generally open and circular-to-oval, with a steady rhythm and clear separation between letters. The capitals are simple and contemporary, while the lowercase shows a more humanist flavor—single-storey forms and flowing joins give the set a slightly calligraphic momentum. Numerals match the text style with consistent slant and rounded terminals, reading comfortably at display and text sizes.
It suits editorial typography, contemporary branding, and marketing materials where a clean sans with added dynamism is desired. The open shapes and even texture make it a practical choice for UI copy and product copy, while the energetic slant also works well for posters, pull quotes, and short headlines.
The overall tone is modern and approachable, with a subtle forward motion that adds energy without becoming informal. It feels editorial and contemporary—polished enough for professional settings, but warm enough to avoid a sterile, corporate impression.
The design appears aimed at providing an italicized sans voice that remains highly readable while adding motion and personality. It balances geometric cleanliness with humanist softness to support both functional text and expressive display use.
The slant and rounded geometry create a cohesive texture in paragraphs, and the shapes stay legible thanks to generous apertures and uncomplicated silhouettes. The italic angle is pronounced enough to signal emphasis clearly while keeping spacing and proportions stable across mixed-case text.