Sans Normal Abgim 16 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Whitney' by Hoefler & Co. (names referenced only for comparison).
Keywords: ui labels, branding, packaging, posters, headlines, modern, clean, dynamic, friendly, forward motion, clarity, contemporary tone, versatility, oblique, rounded, geometric, open, crisp.
This typeface is a slanted, clean sans with rounded, elliptical bowls and broadly geometric construction. Strokes are even and smooth, with minimal modulation and no visible terminals or serifing, giving letterforms a crisp, contemporary silhouette. Counters are generally open and generous (notably in C, O, e, and s), and spacing reads balanced for continuous text. The slant is consistent across capitals, lowercase, and figures, creating a cohesive forward-leaning rhythm.
It suits interface labels, product branding, and packaging where a clean sans with a forward-leaning emphasis is desirable. The consistent slant and open forms also make it effective for short paragraphs, pull quotes, and medium-size editorial or marketing copy where a modern, brisk texture is preferred.
The overall tone feels modern and energetic without becoming loud or display-like. Its rounded geometry and open apertures add a friendly, approachable character, while the steady slant brings motion and a subtly technical, contemporary feel.
The design appears intended to deliver a contemporary, italicized sans voice that remains clear and neutral while adding momentum through a consistent oblique stance. Its geometric curves and restrained detailing suggest a focus on versatile everyday communication with a subtly modern edge.
Capitals stay simple and geometric, while the lowercase maintains clear differentiation (e.g., a single-storey ‘a’ and open ‘e’). Figures follow the same oblique angle and rounded construction, supporting a unified texture in mixed alphanumeric settings.