Sans Superellipse Otluh 8 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'ATF Poster Gothic' by ATF Collection and 'Quarca' by insigne (names referenced only for comparison).
Keywords: headlines, posters, signage, branding, sportswear, industrial, sporty, techy, sturdy, friendly, impact, modernity, clarity, robustness, approachability, rounded corners, squared curves, compact, blocky, high impact.
A heavy, compact sans with rounded-rectangle construction throughout: corners are broadly radiused, bowls and counters feel squarish rather than circular, and terminals land cleanly with minimal modulation. Curves transition into straight segments with a superellipse-like softness, giving letters such as O/Q/C/S a boxy roundness. The lowercase is straightforward and utilitarian, with tight-looking apertures and short joins; the overall rhythm is dense and even, designed to hold its shape at large sizes. Numerals and capitals share the same stout proportions and softened corners, keeping a consistent geometric voice across the set.
Best suited to headlines, posters, packaging, and branding where a strong, compact word shape is needed. The rounded-rectangle geometry also fits wayfinding and signage, and it can communicate a contemporary sports or industrial identity in logos and display applications.
The tone is confident and workmanlike, combining a technical, engineered feel with approachable rounded edges. It reads as modern and functional—more industrial than elegant—while the softened geometry keeps it from feeling harsh.
The design appears intended to deliver maximum impact with stable, geometric letterforms that reproduce consistently. By pairing stout proportions with rounded corners, it aims for a modern, engineered look that remains friendly and highly legible at display sizes.
Distinctive features include the squared, rounded treatment of bowls and counters and a generally condensed impression created by thick strokes and compact internal space. The uppercase set feels especially signage-oriented, while the lowercase maintains clarity with simple, uncluttered forms.