Sans Normal Askev 7 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, children’s media, playful, friendly, quirky, casual, retro, approachability, distinctive branding, playful display, retro modernity, rounded, soft-cornered, geometric, bouncy, informal.
A rounded, geometric sans with softened corners and subtly irregular, hand-cut curves that create a lively rhythm. Strokes stay largely monolinear, with circular and elliptical counters and gently tapered terminals that often finish in angled, wedge-like cuts. Uppercase forms mix broad bowls with open apertures (notably in C/S), while the lowercase keeps simple, single-storey constructions (a, g) and compact, clean joins. Numerals are bold and graphic, echoing the same rounded geometry and angled terminal treatment for a cohesive texture in running text.
Best suited to display contexts where its character can read clearly—headlines, posters, logos, packaging, and short UI or social headers. It can also work for short paragraphs in friendly editorial or children’s materials, especially at comfortable sizes where the lively shapes remain legible.
The overall tone is friendly and upbeat, with a quirky, slightly retro personality that feels more human than strictly mechanical. Its bouncy spacing and softened geometry suggest approachability and a lighthearted, informal voice.
The design appears aimed at combining simple geometric construction with playful, handcrafted nuance. Its softened corners and angled terminals provide a distinctive signature for approachable branding and expressive display typography without resorting to overt ornament.
Letterforms show intentional asymmetries and varying curve tension that add character without becoming rough or distressed. The angled terminal cuts and open, rounded counters help maintain clarity at display sizes while contributing to the distinctive, cut-paper feel.