Sans Normal Armav 10 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: ui text, signage, editorial, packaging, presentations, clean, friendly, modern, approachable, utilitarian, clarity, versatility, neutrality, friendliness, readability, rounded, open counters, soft terminals, even rhythm, generous spacing.
A clean, rounded sans with even stroke weight and softly finished terminals. The proportions feel generous and slightly expanded, with open counters and a steady, readable rhythm across both uppercase and lowercase. Curves are smooth and circular, while straight strokes remain simple and unadorned, giving the overall design a calm, contemporary presence. Figures follow the same straightforward construction, with clear shapes and comfortable spacing for continuous reading.
Well-suited to interface labels, product UI, and dashboards where clear, unfussy shapes are needed. The wide, open construction also works for signage and wayfinding, as well as editorial subheads, packaging copy, and presentation materials where a contemporary, friendly sans is desired.
The tone is modern and approachable, balancing neutrality with a mild friendliness from its rounded forms. It reads as calm and matter-of-fact rather than technical or expressive, making it easy to pair with many visual systems without drawing attention to itself.
The design appears intended as a versatile, general-purpose sans that prioritizes clarity and a smooth, rounded feel. Its restrained detailing and consistent construction suggest it is meant to perform reliably across many contexts while retaining a subtly warm character.
Uppercase forms appear sturdy and stable, while lowercase maintains clarity through open apertures and consistent proportions. The overall spacing and letterfit feel relaxed, supporting legibility at larger text sizes and in short UI-style strings.