Sans Normal Lirub 19 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'EB Corp' by Eko Bimantara, 'Articulo' by Gilar Studio, 'Croma Sans' by Hoftype, and 'Fact' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, energetic, assertive, modern, friendly, impact, momentum, clarity, approachability, slanted, rounded, compact, punchy, clean.
A heavy, slanted sans with rounded construction and smooth, low-contrast strokes. Counters are generously open for the weight, and curves (C, O, S) read as clean, near-geometric forms with subtly softened joins. Terminals are mostly squared-off but not sharp, giving the letters a sturdy, compact rhythm. The italic angle is consistent across caps, lowercase, and figures, with straightforward, single-storey lowercase forms and broad, stable numerals.
It works best for bold display settings such as headlines, posters, and brand marks where an italic, high-impact voice is desired. The robust letterforms also suit sports-oriented graphics, packaging callouts, and short UI or signage labels that need strong emphasis.
The overall tone is energetic and forward-leaning, combining the confidence of a headline weight with a friendly, approachable roundness. It feels sporty and contemporary, designed to be noticed quickly and read with minimal fuss.
The design appears intended as a powerful italic sans for display communication—balancing geometric clarity with softened curves to stay readable and approachable while delivering speed and impact.
Uppercase shapes are wide and solid with simplified detailing, while the lowercase maintains clear differentiation at small sizes through open apertures and distinct silhouettes (notably in a, e, and g). The figures are bold and attention-grabbing, suited to prominent numeric emphasis.