Serif Normal Bobor 2 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Kelima Vintage' by Attract Studio, 'Bogue Slab' by Melvastype, and 'Bogart' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, packaging, logotypes, editorial display, vintage, friendly, confident, folksy, warm, display impact, vintage tone, warm readability, brand presence, softened authority, soft serifs, rounded joins, bulb terminals, compact counters, poster-ready.
A heavy, softly sculpted serif with rounded shoulders and gently bracketed serifs that read as blunt and cushioned rather than sharp. Strokes are thick with subtle contrast, producing compact interior counters and a solid, dark color on the page. Curves are full and slightly squarish in places, with small flare/teardrop-like terminals on some letters and a generally stable, upright stance. The overall rhythm is broad and sturdy, with wide capitals and robust lowercase forms that maintain legibility despite the dense weight.
Best suited to headlines and short-to-medium display settings where its bold color and softened serifs can read clearly and set a distinctive tone. It works well for packaging, signage, and branding marks that want a vintage, friendly authority. For long passages at smaller sizes, the dense weight and compact counters may feel heavy, so it tends to perform best when given room to breathe.
The font conveys a warm, vintage-leaning confidence—more approachable and folksy than formal. Its softened edges and substantial mass give it a friendly, poster-era tone that feels familiar and dependable rather than delicate or academic.
The design appears intended to deliver a classic serif voice with extra mass and softened details, balancing traditional structure with a more approachable, decorative finish. It aims to provide strong presence for display typography while keeping the letterforms familiar and readable.
In the sample text, the heavy weight creates strong emphasis and a distinctive texture, especially in longer lines where the compact counters and rounded detailing become part of the voice. Numerals match the letterforms in heft and softness, reinforcing the cohesive, display-forward character.