Sans Normal Idded 10 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, branding, packaging, editorial, posters, modern, friendly, casual, clean, approachable, clarity, approachability, everyday use, modern tone, soft emphasis, rounded, monoline, oblique, humanist, soft.
This typeface is a slanted, monoline sans with rounded terminals and a gentle, humanist construction. Curves are smooth and circular, with open apertures and a consistent stroke weight that keeps forms clean and uncluttered. The lowercase shows simple, single-storey shapes and a compact, even rhythm, while the numerals follow the same rounded, lightly constructed logic with clear counters and minimal modulation.
It works well for user interfaces, lifestyle branding, and packaging where a clean but personable voice is needed. The consistent stroke and open forms also suit editorial subheads, captions, and short-to-medium paragraphs, while the slant makes it effective for emphasis in headlines and promotional copy.
The overall tone feels relaxed and contemporary, with a friendly softness created by the rounded endings and steady stroke. Its slant adds motion and informality, making it read as conversational rather than formal or technical.
The design appears intended as a versatile italic sans that balances clarity with warmth, using rounded geometry and steady strokes to stay legible while feeling informal and contemporary.
The spacing and letterfit appear comfortable for continuous reading, and the oblique angle is consistent across letters and figures. Round letters (like o/c/e) feel especially smooth, while diagonals (v/w/x/y) stay crisp without becoming sharp due to the softened terminals.