Sans Normal Igmep 13 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'URW Geometric' by URW Type Foundry (names referenced only for comparison).
Keywords: branding, packaging, posters, social media, children’s media, friendly, casual, playful, approachable, informal, human warmth, informal clarity, lively motion, approachability, rounded, soft, hand-drawn, monoline, bouncy.
A rounded, monoline sans with a consistent forward slant and soft, brush-like terminals. Curves dominate the construction, with generously rounded corners, open apertures, and simple geometric bowls that keep forms clear at a glance. Stroke endings are tapered and slightly irregular, giving the outlines a lightly hand-drawn feel while maintaining even rhythm and steady spacing. Numerals and letters follow the same smooth, rounded logic, with lively diagonals and a gentle baseline bounce that adds motion without becoming chaotic.
Well-suited to branding and packaging that benefit from an informal, inviting tone, as well as posters, headlines, and social media graphics where a friendly slanted sans stands out. It can also work for short paragraphs, pull quotes, and educational or children-oriented materials where softness and approachability are priorities.
The overall tone is warm and personable, suggesting quick handwritten note-taking translated into a clean, usable sans. Its rounded shapes and slanted stance read energetic and upbeat, making text feel conversational and human rather than strictly technical.
The design appears intended to blend the charm of a handwritten italic with the clarity of a rounded sans, prioritizing friendliness, motion, and legibility through simple shapes and soft terminals.
Capital forms stay compact and friendly, avoiding sharp joins; diagonals (such as in K, V, W, X, Y) feel springy due to the softened terminals. The sample text shows comfortable word shapes and good continuity across longer lines, with the italic angle providing momentum and a casual voice.