Serif Other Buhe 7 is a bold, normal width, high contrast, upright, normal x-height font.
Keywords: posters, headlines, book covers, packaging, branding, vintage, folksy, playful, storybook, quirky, display impact, retro charm, expressive serif, handmade feel, bracketed, flared, soft terminals, bulbous, bouncy.
A decorative serif with heavy, high-contrast strokes and softly inflated curves. Serifs are small and bracketed, often flaring into teardrop-like terminals that give many joins a cushioned, calligraphic feel rather than crisp pen-logic. Counters are rounded and slightly irregular in rhythm, with noticeable swelling at curves and a generally compact, sturdy silhouette that reads best at display sizes. Numerals and capitals share the same sculpted, blobby modulation, producing a lively texture across lines of text.
Well-suited to posters, headlines, and short blocks of copy where its sculpted terminals and vintage character can be appreciated. It can also work effectively for book covers, product packaging, and branding that wants a handcrafted, nostalgic impression; for longer reading, it benefits from generous size and spacing.
The tone is warm and characterful, evoking vintage print and hand-cut lettering with a humorous, friendly edge. Its soft, swooping terminals and slightly bouncy proportions make it feel approachable and theatrical rather than formal or academic.
The design appears intended to reinterpret a traditional serif through exaggerated swelling and softened, flared terminals, prioritizing personality and display impact over strict typographic neutrality. It aims to deliver a memorable, old-world yet playful voice with consistent, bold presence.
Several shapes lean into distinctive, personality-driven details (notably the spurred/looped forms and the pronounced bulb terminals), which creates a strong voice but also a busier texture in dense settings. The overall color is dark and emphatic, with plenty of visual movement from the swelling curves and flared ends.