Sans Normal Asran 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Sans Atwic Modern' by Caron twice, 'Motiva Sans' by Plau, and 'Robusta' by Tilde (names referenced only for comparison).
Keywords: ui text, body copy, product design, signage, editorial, neutral, modern, clean, friendly, functional, utility, legibility, neutral branding, clarity, approachability, rounded, open apertures, balanced, clear, even rhythm.
A clean, rounded sans with smooth curves and largely uniform stroke weight. Uppercase forms are simple and geometric-leaning with softened corners, while the lowercase shows a straightforward, highly legible construction with open counters and uncomplicated terminals. Proportions feel balanced and contemporary, with circular bowls (o, 0) and clear distinctions in key shapes like a, g, and t. Numerals are simple and readable, matching the letterforms’ even color and consistent spacing behavior.
It suits general-purpose typography where legibility and a steady rhythm matter, such as UI labels, product copy, documentation, and editorial text at small to medium sizes. The simple, rounded forms also work well for signage and brand systems that want a contemporary but not overly stylized voice.
The overall tone is neutral and modern, aiming for clarity rather than personality. Its rounded geometry and open shapes give it a slightly friendly, approachable feel while remaining professional and restrained.
The design intention appears to be a dependable, everyday sans built for clear reading and broad utility. Its softened geometry and open letterforms suggest a focus on approachability and consistent on-screen and print performance without drawing attention away from content.
The sample text shows an even typographic color across lines, with smooth curves and stable verticals that keep paragraphs calm and easy to scan. Punctuation and basic symbols sit plainly within the system, supporting continuous reading and interface-style copy.