Serif Other Noho 12 is a very light, normal width, very high contrast, upright, normal x-height font.
Keywords: display, headlines, editorial, fashion, invitations, elegant, theatrical, refined, whimsical, ornamental caps, luxury voice, editorial display, formal tone, hairline, calligraphic, swash, flared, delicate.
A delicate serif design with hairline-thin strokes and dramatic thick–thin modulation. The letterforms rely on long, tapering entry strokes and pointed, flared terminals that read like restrained swashes rather than conventional bracketed serifs. Curves are highly polished and circular (notably in O and Q), while verticals are crisp and straight, creating a refined, high-end rhythm. Uppercase characters frequently feature decorative inward curls and asymmetrical detailing, and the numerals echo the same thin, calligraphic construction with airy counters and light, poised terminals.
This font is best suited to display roles such as magazine headlines, fashion and beauty branding, book or album covers, and elegant packaging. It can also work well for invitations and event materials where ornate capitals are an asset. For longer text, it will be most comfortable in short passages at larger sizes where the thin strokes and decorative terminals retain clarity.
The overall tone is sophisticated and couture-leaning, with a lightly ornamental, invitation-like charm. Its ornamental capitals add a sense of ceremony and personality, shifting the voice from purely classic to subtly theatrical and boutique-luxury.
The design appears intended to combine a classical serif foundation with fashion-forward ornamentation, using airy hairlines and swash-like terminals to create a premium, expressive voice. Emphasis is placed on distinctive capitals and polished curves to deliver recognizable, high-style typography in titles and identity work.
The uppercase set carries most of the expressive character through curled terminals and flourish-like strokes, while the lowercase is comparatively calmer but still keeps the sharp contrast and fine finishing. The extreme delicacy of the hairlines makes the design feel best when given generous size and spacing so the details can remain clear.