Slab Contrasted Sumu 4 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, signage, logotypes, retro, assertive, industrial, western-tinged, friendly, headline impact, poster readability, brand presence, display clarity, bold signage, blocky, rounded corners, ink-trap feel, compact counters, sturdy serifs.
A heavy, slab-serif design with broad proportions and compact counters, built from thick verticals and emphatic rectangular serifs. The forms are largely squared-off but softened by rounded corners and curved transitions, creating a sturdy yet friendly silhouette. Curves are full and weighty (notably in O/C/G and the lowercase bowls), and the serifs are prominent and blocky without hairline delicacy, giving the face a dense, ink-rich texture in text.
Best suited to headlines, posters, packaging, and logo/wordmark work where a bold, vintage-leaning slab voice is desirable. It can also work well for signage and labels that benefit from sturdy letterforms and clear silhouettes at larger sizes. In longer passages it will feel dense and attention-forward, making it more appropriate for short display copy than extended reading.
This typeface conveys a confident, attention-grabbing tone with a distinctly vintage, poster-like presence. Its sturdy construction and punchy rhythm feel practical and no-nonsense, while the rounded joins and soft corners keep it approachable rather than harsh. Overall it reads as bold, classic, and slightly playful in a retro way.
The design appears intended for strong display use where immediate readability and visual character matter more than subtlety. Its exaggerated weight, prominent slab serifs, and generous width create a stable, banner-like footprint suited to short phrases and titles. The softened geometry suggests an aim to balance toughness with approachability for branding and promotional typography.
The lowercase shows a robust, workmanlike texture with relatively large, simple shapes and sturdy terminals, while the uppercase feels especially monumental and architectural. Numerals are equally weighty and wide, matching the all-caps presence and reinforcing the font’s strong, display-first personality.