Slab Contrasted Sumu 13 is a very bold, wide, medium contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, packaging, stickers, playful, retro, rowdy, informal, quirky, attention, retro charm, playfulness, bold impact, display texture, chunky, slabbed, bouncy, jaunty, ink-trap feel.
A chunky, heavy display serif with pronounced slab-like terminals and an overall forward-leaning stance. The letterforms are wide and compact, with rounded bowls and blunt, rectangular serifs that read more as bold attachments than delicate finishing strokes. Strokes show visible modulation, while corners and joins often feel softly scooped or notched, creating an ink-trap-like bite in places and a lively, uneven texture. Counters are generally open and generous for the weight, and the rhythm across words feels bouncy rather than strictly mechanical.
Best suited for display use where personality is the goal: headlines, posters, cover art, branding marks, and packaging that benefits from a bold, playful presence. It can also work for short bursts of copy (taglines, callouts, signage) where the dense weight and animated texture remain comfortable at larger sizes.
The tone is energetic and mischievous, with a throwback poster feel that leans toward fun rather than formal authority. Its jaunty slant and chunky slabs give it a friendly, slightly rambunctious voice—more carnival or comic headline than editorial sophistication.
Likely designed to deliver a high-impact, characterful slab-serif look with a dynamic, slightly irregular feel. The combination of wide proportions, heavy slabs, and notched joins suggests an intention to evoke vintage display typography while staying punchy and contemporary in silhouette.
In text settings, the heavy color and active contours create strong presence and a distinctive texture, especially at larger sizes. The uneven, hand-cut impression is reinforced by subtle asymmetries and the way serifs and terminals vary in shape across characters.