Sans Normal Otnew 2 is a very bold, normal width, low contrast, italic, normal x-height font.
Keywords: posters, packaging, branding, headlines, social graphics, playful, friendly, casual, handmade, bouncy, approachability, impact, handmade feel, youthful tone, informal branding, rounded, soft, chunky, upright-leaning, informal.
A heavy, rounded sans with a consistent rightward slant and soft, brush-like terminals. Strokes stay broadly monolinear with gently swelling curves, producing a chunky silhouette and smooth counters. Proportions are compact and slightly irregular in a way that feels intentionally hand-drawn, with lively baseline energy and varied sidebearings that keep spacing from looking mechanical. Capitals are broad and buoyant, while lowercase forms lean toward single-storey, simplified constructions that emphasize roundness and flow.
Best suited for short-to-medium display copy where warmth and impact are desired—posters, packaging, brand marks, social graphics, and expressive headlines. It can work for brief UI or caption text when set generously, but it performs most convincingly as a bold, friendly voice in titles, quotes, and callouts.
The overall tone is upbeat and approachable, with a casual, personable rhythm that reads as friendly rather than formal. Its soft edges and energetic slant give it a conversational, kid-friendly feel, while the dense weight adds confidence and visibility. The slight irregularity reinforces a handmade, human voice suitable for lighthearted messaging.
The design appears intended to deliver a bold, approachable display sans that mimics hand-lettered marker or brush signage while retaining the simplicity of a sans structure. It aims to combine high visibility with a relaxed, personable character for informal branding and playful editorial moments.
At larger sizes the rounded joins and thick strokes create strong, poster-like color, but at smaller sizes the tight interiors in letters like a/e/s and some numerals may need comfortable tracking to maintain clarity. The italicized stance is integral to the design rather than an oblique afterthought, contributing to the font’s forward motion in text settings.