Sans Other Akzu 7 is a very bold, normal width, low contrast, italic, normal x-height font.
Keywords: posters, headlines, packaging, kids, stickers, playful, chunky, friendly, retro, bouncy, display impact, friendly tone, handmade feel, retro flavor, rounded, soft corners, irregular rhythm, jaunty, compact counters.
A very heavy, rounded sans with a consistent rightward slant and softly flattened terminals. Strokes are thick and largely even, with subtle hand-cut irregularities that create a lively, slightly uneven rhythm across words. Curves are broad and bulbous, counters are relatively tight, and joins are smooth, giving letters a compact, cushioned silhouette. Uppercase forms feel sturdy and simplified, while lowercase shapes lean more informal, with single-story-style constructions and soft, blobby details.
Best suited to short, high-impact text such as posters, headlines, product packaging, and attention-grabbing labels. It also fits playful or family-oriented contexts—kids’ materials, crafts, and casual branding—where a bold, friendly voice is desirable.
The overall tone is upbeat and approachable, with a cartoon-like warmth that reads as casual rather than formal. Its energetic slant and uneven bounce suggest a handmade sensibility and a lighthearted, retro display voice.
The design appears intended to deliver a loud, approachable display style that feels hand-shaped and energetic, prioritizing character and charm over strict geometric regularity.
The heaviest areas can close up at smaller sizes, especially in tight counters and dense letters, so it visually favors larger settings and looser spacing. The slant and varying internal shapes create motion in headlines, but can reduce uniformity for long passages.