Sans Normal Symu 10 is a regular weight, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, magazines, posters, branding, packaging, editorial, luxury, fashion, modern, dramatic, display impact, editorial tone, premium branding, modern elegance, high-contrast, sharp, crisp, sculpted, refined.
This typeface is built around dramatic thick–thin modulation with crisp, tapered joins and smooth, rounded bowls. Curves are generous and polished, while terminals often finish in fine points or hairline edges, creating a sculpted, glossy look. Proportions feel contemporary and slightly condensed in places, with confident vertical stress and a steady baseline rhythm. Numerals and capitals carry strong display presence, while the lowercase maintains clear, compact forms that keep paragraphs cohesive at larger sizes.
Best suited to display-driven applications such as magazine headlines, cover lines, posters, and brand marks where its contrast can shine. It also works well for premium packaging and editorial pull quotes, and can handle short-to-medium text blocks when set at comfortable sizes with adequate spacing.
The overall tone is polished and editorial, projecting a sense of luxury and high-end branding. Its sharp contrasts and elegant curves feel fashion-forward and dramatic, with a poised, modern character rather than a casual or utilitarian one.
The design appears intended to deliver a modern, high-contrast voice that stands out in editorial and brand contexts. It prioritizes visual drama, sharp refinement, and clean, sculptural silhouettes to create an upscale, attention-grabbing typographic palette.
In text, the thin strokes and delicate terminals can become visually prominent, especially in tight line spacing, so it benefits from generous leading and careful size choices. The design’s contrast and pointed details give it strong personality in headlines, while extended passages read best when set large enough to preserve the hairlines.