Sans Superellipse Ehkog 7 is a bold, very narrow, low contrast, italic, normal x-height font visually similar to 'Annuario' by Resistenza (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social ads, sporty, energetic, urgent, modern, assertive, compact impact, forward motion, modern branding, space saving, condensed, slanted, compact, punchy, square-round.
A tightly condensed sans with a pronounced forward slant and compact, high-impact silhouettes. Strokes are sturdy and even, with rounded-rectangle (superellipse-like) curves that keep counters open while maintaining a dense, efficient footprint. Terminals are mostly clean and blunt, and joins stay crisp, giving the forms a streamlined, engineered feel. The lowercase shows simple, single-storey constructions where applicable and a utilitarian rhythm that holds together well in short bursts of text.
Best suited to display applications where space is tight but impact is needed: headlines, posters, social graphics, product labels, and sports or fitness-related branding. It can also work for short UI labels or navigation elements when a condensed, high-energy voice is desired, though longer passages may feel visually intense.
The overall tone feels fast, forceful, and contemporary—like typography meant to move. Its narrow stance and aggressive slant read as sporty and urgent, while the rounded-square curves keep it from feeling sharp or hostile. The result is confident and attention-seeking without becoming decorative.
The design appears intended to deliver maximum presence in a narrow width, combining a strong forward motion with softened, superelliptical curves for a modern, branded look. It prioritizes immediacy and compact readability, aiming to stand out in energetic, promotional contexts.
Caps are tall and compact with minimal embellishment, and the numerals follow the same condensed, forward-leaning logic for a consistent set. The rounded-square geometry is especially noticeable in bowls and curves, producing a distinctive hybrid of squareness and softness that reads clearly at display sizes.