Sans Superellipse Etkum 3 is a bold, narrow, low contrast, italic, normal x-height font visually similar to 'Korolev' by Device, 'Neusa Neu' by Inhouse Type, 'Monton' by Larin Type Co, 'Brainy Variable Sans' by Maculinc, 'Sharp Sans Condensed' by Monotype, 'Air Superfamily' by Positype, 'Nu Sans' by Typecalism Foundryline, and 'Fou Pro' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, urgent, modern, industrial, dynamic, emphasis, speed, space saving, impact, condensed, oblique, compact, sturdy, geometric.
A compact, oblique sans with a tightly set, forward-leaning stance and a sturdy, uniform stroke weight. Forms are built from rounded-rectangle geometry: bowls and counters read as softened superellipses, with smooth joins and minimal modulation. Terminals are mostly clean and squared-off with subtle rounding, producing a firm, engineered texture. The condensed proportions and short extenders keep the overall color dense and even, while apertures stay relatively open for clarity at display sizes.
Well suited to high-impact headlines, posters, and short promotional copy where a dense, energetic voice is desired. It can work for sports and athletic branding, packaging callouts, and straightforward signage that benefits from compact width and strong emphasis.
The typeface conveys speed and emphasis, pairing a utilitarian, engineered feel with a sporty, headline-ready energy. Its forward slant and compact width suggest motion and urgency without becoming overly stylized.
The design appears aimed at delivering a modern, high-contrast-in-size message through condensed proportions and an oblique posture, using rounded-rectilinear geometry to keep the voice contemporary and industrial while remaining readable in bold display settings.
Round characters (like O/0) feel slightly squarish in their inner counters, reinforcing the superelliptical construction. Numerals and capitals maintain a consistent, blocky rhythm, giving the face a confident, poster-like presence in paragraphs and all-caps settings.