Print Hubuy 2 is a bold, normal width, low contrast, upright, tall x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Macarena DT' by DTP Types, 'Example' by K-Type, 'Helvetica Now' by Monotype, 'Pragmatica' by ParaType, 'Mercedes Serial' by SoftMaker, and 'Aksioma' by Zafara Studios (names referenced only for comparison).
Keywords: posters, headlines, packaging, kids, stickers, playful, handmade, friendly, casual, quirky, handmade feel, display impact, friendly tone, informal clarity, chunky, rounded, bouncy, rough-edged, cartoony.
A chunky, hand-drawn sans with rounded forms and slightly uneven, brushy edges. Strokes stay broadly consistent in thickness while showing subtle wobble and ink-like texture, giving the outlines a cutout/marker feel. Proportions are lively rather than mechanical: counters are generous, curves are soft, and widths vary from glyph to glyph, creating a bouncy rhythm. Lowercase appears large and open, and the numerals follow the same informal, simplified construction.
Best suited to short, high-impact text such as posters, titles, packaging callouts, and branding accents that benefit from a friendly handmade voice. It also works well for kid-focused materials, crafts, and informal signage where personality matters more than strict typographic precision.
The overall tone is playful and approachable, with an intentionally imperfect, handmade personality. It reads like casual lettering for fun, kid-friendly, or crafty contexts—confident and loud without feeling aggressive.
The design appears intended to mimic bold, casual hand lettering with a warm, imperfect finish, prioritizing charm and immediacy over geometric consistency. It aims for high visibility and character in display settings, while keeping letterforms simple and open for quick recognition.
The texture and irregular terminals are most noticeable at larger sizes, where the hand-rendered contour becomes a key part of the character. The strong silhouettes and open counters help the letters stay readable even with the quirky, uneven detailing.