Sans Normal Vogeh 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Grava' by Positype; 'Santral' by Taner Ardali; and 'Aquawax Fx', 'Coco Gothic Pro', 'Coco Sharp', 'Cocogoose Classic', and 'Cocomat Pro' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, sporty, modern, informal, approachability, high impact, movement, fun tone, rounded, soft, chunky, bubbly, lively.
A rounded, forward-leaning sans with heavy, soft-ended strokes and generously curved joins. The forms are built from broad, oval bowls and smooth arcs, producing a compact, sturdy color with minimal modulation. Terminals are consistently rounded, counters are open and slightly squashed, and the overall rhythm feels bouncy due to the italic slant and elastic curves. Numerals follow the same soft geometry, with simple, highly legible silhouettes and rounded corners throughout.
Works best for short-to-medium display settings such as headlines, posters, brand marks, packaging, and lively signage where a warm, energetic presence is desired. It can also serve for punchy subheads or callouts, especially in youth-oriented, food, retail, or sports-adjacent visual systems.
The tone is upbeat and approachable, combining a casual athletic energy with a friendly, cartoon-adjacent softness. Its slanted stance adds momentum and immediacy, making the voice feel active and conversational rather than formal or restrained.
Likely designed to deliver a bold, approachable display voice with rounded construction and a forward slant for motion. The goal appears to be strong impact without harshness, pairing high visibility with a friendly, contemporary character.
The design emphasizes smooth continuity over sharp angles, with diagonals and joins softened to keep the texture even at display sizes. Spacing appears comfortable and the shapes maintain clarity in dense lines of text, especially where round counters and wide apertures help prevent clogging.