Slab Contrasted Lyro 13 is a very bold, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, signage, branding, packaging, industrial, western, collegiate, retro, assertive, impact, ruggedness, nostalgia, signage clarity, brand presence, bracketed, blocky, chunky, ink-trap feel, soft corners.
A heavy slab serif with compact, block-like letterforms and prominent bracketed slabs that read as wide, squared terminals. Strokes are robust with modest contrast, and many joins and inner corners show subtle notches that create an ink-trap-like texture at larger sizes. Curves (C, G, O, Q) are full and rounded, while straight-sided letters (E, F, H, N) keep a firm, mechanical rhythm. Lowercase forms are sturdy and slightly condensed in feel, with single-storey a and g and a stout, straight-backed r; numerals are wide and stable with strong horizontal bases.
Best suited to display applications where impact is the priority—headlines, posters, logotypes, badges, and packaging. It can also work for short bursts of text (pull quotes, subheads) where a strong, vintage-leaning slab voice is desired, but the dense weight and tight counters make it less ideal for long-form reading.
The overall tone is bold and workmanlike, mixing vintage signage energy with a rugged, utilitarian confidence. Its chunky slabs and compact counters evoke classic poster, collegiate, and frontier-adjacent aesthetics, making the voice feel emphatic and no-nonsense.
The design appears intended to deliver maximum presence with a familiar slab-serif structure, combining rounded geometry and bracketed slabs for a sturdy, approachable force. The small interior notches and squared terminals suggest an aim toward a slightly printed, industrial texture that remains highly legible at display sizes.
At text sizes the dense weight and tight internal spaces create a dark typographic color, while the squared terminals and corner notches add a distinctive stamped/printed character. The design maintains a consistent serif treatment across caps, lowercase, and figures, reinforcing a cohesive, display-forward personality.