Serif Other Wiru 10 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, signage, branding, playful, vintage, folksy, chunky, poster-like, impact, nostalgia, warmth, quirk, display, bracketed, soft-edged, bulbous, flared, bouncy.
A heavy, display-oriented serif with rounded, bulbous forms and softly bracketed serifs that read more like sculpted flares than sharp terminals. Strokes are thick and full, with slightly uneven contouring that gives edges a hand-cut, stamped feel. Counters are compact and dark, especially in letters like B, D, O, and P, while curves (C, G, S) stay broad and cushioned. The lowercase shows sturdy, simplified constructions (single-storey a and g) and a generally compact rhythm, while figures are squat and weighty with minimal interior space.
Best suited to short, attention-grabbing text such as posters, headlines, logotypes, packaging labels, and storefront-style signage. It can work for playful branding systems and retro-themed editorial callouts where a dense, high-impact texture is desirable.
The overall tone is friendly and nostalgic, with a bold, cartoonish warmth that suggests retro signage and printed ephemera. Its irregular, softened detailing adds an informal, approachable character rather than a strict, classical one.
The design appears intended to deliver maximum presence with a soft, vintage decorative serif voice—prioritizing distinctive silhouettes and a hand-made feel over fine-detail legibility. Its forms aim to evoke classic display typography used in posters and product labels, with a friendly, approachable edge.
The font’s weight distribution and rounded joins create strong silhouettes that hold together at large sizes, but the tight counters and thick serifs make it feel intentionally dense. Spacing in the sample text appears generous enough for headings, keeping the texture lively despite the heavy color.