Serif Normal Pogon 10 is a very bold, wide, very high contrast, upright, normal x-height font visually similar to 'Bevenida' by Agny Hasya Studio (names referenced only for comparison).
Keywords: headlines, editorial, book covers, packaging, posters, traditional, stately, dramatic, bookish, impact, heritage tone, editorial authority, classic forms, bracketed, ball terminals, deep serifs, ink-trap-like, oldstyle figures.
A heavy, high-contrast serif with a broad stance and strongly bracketed, sculpted serifs. The strokes show pronounced thick–thin modulation with hairline connections and deep, tapered joins that create a chiseled, engraved feel. Counters are relatively tight for the weight, and many forms feature rounded ball terminals and teardrop-like endings, adding a soft, calligraphic accent to an otherwise authoritative texture. Numerals appear oldstyle with varied heights and prominent bowls, contributing to a lively, uneven rhythm in running text.
Best suited to display settings such as magazine headlines, book and album covers, posters, and brand marks that want a classic serif voice with strong impact. It can work for short editorial pull quotes or subheads where its dense color and contrast are assets, rather than for long, small-size body copy.
The overall tone is formal and classical, with a confident, headline-forward presence. Its dramatic contrast and weight evoke an editorial or heritage sensibility—serious, slightly ornate, and attention-grabbing without becoming decorative.
The design appears intended to deliver a conventional text-serif foundation with amplified weight and contrast for high-impact typography. Its bracketed serifs, ball terminals, and oldstyle numerals suggest a goal of combining classical readability cues with a more theatrical, attention-commanding presence.
The texture in paragraphs is dense and dark, with noticeable rhythm from variable character widths and the oldstyle numerals. The combination of sharp serifs and rounded terminals produces a distinctive mix of crispness and warmth that reads as traditional but not purely austere.