Sans Other Ismar 8 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: branding, packaging, headlines, posters, children’s media, quirky, friendly, handmade, playful, casual, human touch, approachability, casual voice, distinctiveness, rounded, humanist, soft, bouncy, informal.
A soft, humanist sans with gently irregular, hand-drawn construction. Strokes stay largely even in thickness, with subtly wobbly edges and tapered joins that give the outlines a carved or brush-cut feel. Terminals tend to be rounded or slightly flared, and curves are open and generous (notably in C, S, and the bowls of B/P/R). Proportions are compact but not condensed, with lively width variation across glyphs and a simple, readable lowercase built around single-storey forms (a and g) and a broad, rounded e.
Works well for branding and packaging that benefits from an approachable, handmade voice, as well as short headlines, posters, and labels where its character can be appreciated. In longer text, it can serve for casual editorial or instructional content when a friendly, informal tone is desired.
The overall tone is warm and approachable, with an intentionally imperfect rhythm that feels personal and conversational. Its unevenness reads as playful rather than sloppy, making it suitable for designs that want charm and character without going fully decorative.
The design appears intended to deliver a legible sans foundation with a hand-rendered personality—prioritizing warmth, approachability, and visual charm through controlled irregularity and softened terminals.
The uppercase has a sturdy, poster-like presence while keeping the same softened geometry, and the numerals carry the same slightly irregular, hand-shaped silhouettes. Round letters like O and Q are more oval than geometric, and diagonals (V/W/X/Y) feel slightly springy, contributing to an informal, bouncy texture in text.