Sans Normal Bokag 14 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Ricardo' by Bureau Roffa; 'Neue Frutiger Georgian', 'Neue Frutiger Tamil', 'Neue Frutiger Thai', and 'Neue Frutiger Vietnamese' by Linotype; 'Segoe UI' by Microsoft Corporation; 'Morandi' and 'Neue Frutiger World' by Monotype; and 'Quebec Serial' by SoftMaker (names referenced only for comparison).
Keywords: ui text, editorial, branding, signage, presentations, modern, clean, neutral, friendly, corporate, versatility, legibility, contemporary tone, systematic design, clarity, geometric, monolinear, rounded, crisp, stable.
This typeface is a clean, geometric sans with largely monolinear strokes and smoothly rounded bowls. Uppercase forms are straightforward and well-proportioned, with broad curves in C, G, O, and Q and a neatly integrated diagonal leg on R. Lowercase letters show a compact, contemporary construction: a double-storey g, a single-storey a, and a simple r with a short shoulder; dots on i and j are round and clearly separated. Numerals are open and readable, with a balanced 0 and an 8 built from two even counters, giving the set a consistent, stable rhythm across lines.
It suits interfaces, product copy, and general-purpose editorial settings where a neutral, contemporary sans is needed. The clear numerals and steady letterforms also make it a practical choice for wayfinding-style headings, dashboards, and presentation typography.
The overall tone is modern and unobtrusive, aiming for clarity over personality. Its rounded geometry and even color lend a approachable, professional feel that reads as calm and dependable rather than expressive or decorative.
The design appears intended as a versatile, everyday sans: geometric enough to feel contemporary, but restrained enough to stay readable and consistent across a wide range of sizes and applications.
Curves and joins are handled smoothly, and the spacing appears even in running text, supporting a uniform texture. The design avoids sharp quirks, keeping terminals and apertures clean for straightforward legibility.