Sans Normal Jober 3 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'ATF Franklin Gothic' by ATF Collection, 'Familiar Pro' by CheapProFonts, 'Newhouse DT' by DTP Types, 'Murs Gothic' by Kobuzan, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, advertising, sporty, assertive, modern, dynamic, punchy, impact, momentum, attention, branding, display, oblique, rounded, blocky, compact, high-impact.
A heavy, oblique sans with wide proportions and large, open counters. The design relies on rounded, elliptical curves and sturdy straight stems, creating a compact, high-ink silhouette with clear interior space. Joins and terminals read as clean and blunt rather than tapered, and the overall rhythm is steady and built for strong word shapes. Numerals match the letterforms with similarly robust curves and a uniform, poster-ready presence.
Best suited for headlines, posters, and short statements where impact and speed matter more than long-form comfort. It works well for sports branding, promotional graphics, packaging callouts, and attention-grabbing UI/marketing banners where the oblique stance and heavy color can carry a layout.
The tone is energetic and forward-leaning, with a confident, no-nonsense voice. Its slanted stance and dense weight make it feel sporty and promotional, while the rounded construction keeps it approachable rather than harsh.
The font appears designed to deliver maximum visual punch in limited space, pairing a strong, rounded sans structure with an oblique posture to emphasize momentum and urgency. Its consistent, sturdy shapes suggest a focus on reliable display performance across bold messaging and branding applications.
The slant is consistent across upper- and lowercase, giving lines of text a strong sense of motion. The lowercase shows a practical, modern construction with simple forms and clear counters, supporting rapid recognition at display sizes.