Sans Normal Asdey 17 is a regular weight, narrow, monoline, upright, short x-height font.
Keywords: ui labels, signage, editorial, presentations, branding, clean, modern, neutral, technical, minimal, space-saving, clarity, neutral tone, system design, geometric, crisp, open, compact, even.
A compact, geometric sans with largely monoline construction and clean, open counters. Curves are drawn with near-circular geometry (notably in C, G, O, Q) and are paired with straight, decisively cut terminals. Proportions feel condensed overall, with straightforward, utilitarian letterforms, modest stroke contrast, and consistent spacing that produces an even gray value in text. Numerals are simple and legible, matching the same restrained, geometric rhythm as the letters.
It suits interfaces, dashboards, and labeling where compact width and clear shapes help conserve space without sacrificing readability. It also works well for signage, presentation decks, and contemporary brand systems that favor restrained, geometric typography, and can set clean body copy at moderate sizes when ample line spacing is available.
The font reads as modern and neutral, with a slightly technical, systems-oriented tone. Its crisp geometry and compact footprint convey efficiency and clarity rather than warmth or personality-driven expression.
The design appears intended as a practical, geometric sans optimized for clarity in space-conscious layouts. Its consistent stroke weight and simplified terminals suggest an emphasis on straightforward legibility and a modern, no-nonsense visual voice.
The lowercase shows a relatively small x-height compared to ascenders, giving text a slightly more formal, compact texture. Round letters maintain generous interior space for the width, and joints and diagonals are kept sharp and uncluttered, reinforcing a clean, contemporary appearance.