Sans Superellipse Abmay 18 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Argumentum' by Kostic; 'Belle Sans' by Park Street Studio; and 'Akagi', 'Akagi Pro', and 'Macha' by Positype (names referenced only for comparison).
Keywords: ui text, web content, product design, editorial, signage, modern, friendly, clean, neutral, pragmatic, legibility, approachability, modern utility, interface readiness, rounded, soft corners, open apertures, even color, geometric.
A clean sans with softly squared, superellipse-like rounds and consistently rounded corners throughout. Strokes are even and low in contrast, producing a steady typographic color in text. Curves tend toward rounded-rectangle geometry rather than perfect circles, while straight stems and horizontal bars keep the rhythm crisp and stable. Counters and apertures read open and uncomplicated, and spacing feels balanced without looking tight or overly airy.
Works well for user interfaces, websites, and product copy where a clear, contemporary sans is needed without harsh edges. The even strokes and open forms also suit editorial subheads, captions, and straightforward signage where quick recognition matters.
The overall tone is modern and approachable, with a gentle softness that avoids feeling sterile. Its rounded geometry adds friendliness and calm while maintaining a straightforward, utilitarian voice suitable for contemporary interfaces and branding.
Likely designed to balance functional legibility with a softer, more approachable geometric voice. The superellipse-inspired shaping suggests an intention to feel contemporary and screen-friendly while remaining neutral enough for broad everyday use.
Capitals are solid and built for clarity, while the lowercase keeps a simple, contemporary construction with smooth joins and minimal idiosyncrasies. Numerals match the same softened geometry, staying legible and consistent alongside text settings.