Serif Other Efma 6 is a very bold, very wide, high contrast, upright, normal x-height font.
Keywords: posters, headlines, branding, packaging, signage, playful, retro, boisterous, theatrical, folksy, attention, retro display, personality, sign painting, impact, flared serifs, bracketed, bulbous, bouncy, soft corners.
A heavy, display-oriented serif with strongly flared, bracketed serifs and pronounced swelling through curves and joins. The letterforms feel wide and expansive, with compact internal counters and a lively, uneven rhythm created by slightly irregular terminals and varying stroke stress. Bowls and shoulders are notably rounded and bulbous, while verticals stay sturdy and upright; overall spacing reads generous, especially in capitals and numerals.
Best suited to posters, headlines, packaging, and signage where its large, sculptural forms can do the work of illustration. It can also support branding and label systems that want a bold, vintage-leaning personality, but it is less appropriate for long reading at small sizes due to dense counters and strong display contrast.
The tone is exuberant and showy, with a vintage, fairground-like energy. Its chunky silhouettes and bouncy contours suggest humor and approachability rather than formality, lending a confident, attention-grabbing voice to short phrases.
This design appears intended as a decorative serif for impact: wide, weighty forms with flared serifs and animated curvature to create a memorable, retro display voice. The emphasis is on silhouette, texture, and character rather than neutrality or text efficiency.
The uppercase is particularly imposing and graphic, while the lowercase retains the same weighty presence with round dots and strong serif cues. Numerals match the headline character, with distinctive, sculpted shapes that read best at larger sizes where the tight counters and notched details remain clear.