Sans Contrasted Suti 7 is a bold, very wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, assertive, contemporary, sporty, impact, clarity, modernity, approachability, display, rounded, blocky, compact, punchy, clean.
This typeface presents as a heavy, wide sans with subtly rounded corners and clear, open counters. Strokes show noticeable modulation for a sans: bowls and curves swell slightly while joins and terminals sharpen into flatter cuts, creating a crisp, high-impact rhythm. Proportions are broad with sturdy verticals, a relatively large x-height feel, and straightforward, geometric construction; the lowercase remains simple and highly legible, with single-storey forms and short, sturdy extenders. Numerals are robust and wide, matching the letterforms’ dense color and stable baseline.
It’s well suited to display typography where impact and clarity are needed—headlines, posters, logos, and packaging—especially in contexts that benefit from a wide, stable footprint. The sturdy shapes and open counters also support short blocks of text such as signage, labels, and UI headings where a strong typographic presence is desired.
The overall tone is bold and direct, with a friendly modernity coming from the rounded geometry and generous interior space. It feels energetic and emphatic rather than delicate, lending a confident, headline-forward voice that stays approachable.
The design appears intended to deliver a modern, high-impact sans voice with extra width and controlled stroke modulation, balancing punchy presence with legibility. Its rounded geometry and compact, confident forms suggest a focus on contemporary branding and attention-grabbing display use.
Uppercase shapes lean on strong vertical structure with broad bowls and smooth curvature, while diagonals (like in V/W/X/Y) read solid and weighty rather than sharp. The contrast is most visible in curved letters and in the way terminals flatten, which adds snap and clarity at display sizes.