Sans Normal Aglog 7 is a bold, narrow, low contrast, upright, normal x-height font visually similar to 'Avenir Next Paneuropean' by Linotype, 'Cebreja' by Rafaeiro Typeiro, 'Plantago' by Schriftlabor, 'Jasan' by Storm Type Foundry, 'Body' by Zetafonts, and 'Depot New Condensed' by moretype (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, industrial, authoritative, straightforward, retro, editorial, space saving, high impact, clarity, durability, condensed, compact, blocky, sturdy, rounded terminals.
This typeface has a compact, condensed build with heavy, even strokes and clean, open counters. Curves are rounded and controlled, while joins and terminals stay crisp and mostly squared-off, producing a sturdy, block-forward silhouette. Uppercase forms read broad-shouldered and stable, and the lowercase keeps a practical, no-nonsense rhythm with simple single-storey shapes (notably the a and g). Numerals are dense and robust, matching the overall dark color and tight footprint.
It’s well suited for headlines, poster typography, and brand marks where a compact footprint and strong presence are useful. The sturdy forms also work well for signage, packaging callouts, and labels that need to stay readable at a distance or in high-contrast applications.
The overall tone is direct and utilitarian, with an industrial confidence that feels at home in signage and headline-driven layouts. Its compact proportions and strong fill create an assertive, matter-of-fact voice with a mild retro flavor reminiscent of mid-century display sans typography.
The design appears intended to deliver maximum impact in a narrow measure: a dense, sturdy sans optimized for attention and space efficiency. Its simplified lowercase and consistent stroke treatment suggest a focus on clarity and reliable reproduction across common display contexts.
The design’s tight internal spacing and heavy strokes create a strong typographic “color,” especially in longer lines, so it tends to read best when given room in leading and margins. Round letters like O/C/S retain clear shapes despite the weight, helping maintain legibility in short bursts of text.