Sans Contrasted Idgu 6 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, logotypes, packaging, signage, playful, retro, chunky, friendly, graphic, attention grabbing, brand voice, retro display, geometric clarity, geometric, rounded, bulbous, compact, high-impact.
A heavy, geometric sans with rounded outer curves and frequent wedge-like cuts that create a faceted, almost stencil-adjacent look without fully breaking forms. Counters tend toward circular shapes, with the lowercase showing single-storey constructions and compact apertures that keep the color dense. Stroke endings are mostly blunt, but many joins and diagonals resolve into sharp, triangular notches, giving the letters a distinctive carved rhythm. The overall texture is bold and blocky, with stable verticals and broad, confident shapes that read cleanly at display sizes.
Best suited for display settings such as posters, headlines, and prominent UI or signage where the strong silhouettes and dense weight can carry at a glance. It also fits packaging and branding marks that benefit from a playful retro edge and consistent, geometric shapes.
The tone is upbeat and graphic, balancing friendly roundness with punchy, angular cut-ins. It suggests mid-century/retro display energy—confident, slightly quirky, and attention-seeking—well suited to bold statements and branding that wants personality without ornament.
The design appears intended as a high-impact display sans that mixes rounded geometry with deliberate angular cutaways to create a recognizable, branded texture. The goal seems to be immediate legibility at large sizes while adding character through faceting and compact counters.
Distinctive features include circular counters in forms like O/Q and dot-like elements that echo the round geometry, contrasted by the recurring angular nicks in letters such as K, M, N, V, W, and X. Numerals are equally weighty and stylized, designed to match the same dense, geometric color and strong silhouette.