Sans Normal Abmur 21 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Sans Atwic Modern' by Caron twice, 'Innova' by Durotype, 'Aalto Sans' by Los Andes, 'Intelo' by Monotype, and 'Interval Next' by Mostardesign (names referenced only for comparison).
Keywords: ui text, branding, editorial, presentations, signage, modern, neutral, friendly, clean, efficient, readability, versatility, modern tone, soften emphasis, oblique, humanist, open apertures, round terminals, generous spacing.
A smooth, oblique sans with rounded contours and low stroke modulation. Letterforms lean consistently with softly tapered joins and largely rounded terminals, giving curves a fluid, continuous feel. Counters are open and fairly circular, while diagonals (A, V, W, X) are clean and evenly weighted. Spacing appears generous and even, supporting a calm rhythm in both the glyph grid and the text sample.
Well-suited to interface copy, product branding, and editorial layouts where an italic voice is needed for emphasis while staying highly legible. The even color and open forms also support short signage, labels, and presentation typography where quick recognition matters.
The overall tone is modern and approachable, with an understated clarity that feels contemporary rather than technical. Its slanted stance adds motion and informality without becoming expressive or decorative, making it feel friendly and agile.
The design appears intended as a versatile oblique companion for everyday typography—prioritizing readability, smooth texture, and a contemporary neutrality. The rounded construction and open counters suggest a focus on friendly clarity across both display lines and continuous text.
Uppercase shapes are straightforward and legible, with a clean, open C/G and a balanced S. Lowercase forms read smoothly in text, with simple single-storey shapes (notably the a) and rounded bowls that keep paragraphs looking soft and cohesive. Numerals match the letterforms’ curvature and maintain consistent slant and weight.