Sans Normal Edmow 13 is a regular weight, narrow, low contrast, italic, normal x-height font.
Keywords: ui labels, wayfinding, packaging, branding, headlines, clean, modern, efficient, lively, technical, modernization, space saving, motion, clarity, neutrality, slanted, compact, geometric, rounded, crisp.
A slanted sans with compact proportions and smoothly rounded bowls. Strokes stay largely even, with crisp terminals and gently sheared horizontals that emphasize forward motion. Curves are built from clean circular/elliptical forms, while diagonals (in A, V, W, X, Y) are sharp and consistent. Counters are fairly open for the width, and the overall rhythm is tight and orderly with straightforward, utilitarian letter construction.
This font suits compact settings where a clean, modern slant adds emphasis without heavy styling—such as UI labels, navigation/wayfinding, product packaging, and contemporary brand systems. It also works well for short headlines and callouts where its tight rhythm and forward lean can add momentum.
The overall tone is modern and brisk, pairing a functional, engineered clarity with an energetic, forward-leaning stance. It reads as efficient and contemporary rather than expressive or decorative, giving text a subtle sense of speed and purpose.
The design appears intended to deliver a contemporary, space-efficient sans with a dynamic slant, balancing geometric roundness with crisp structure for clear, modern display and interface use.
Uppercase forms maintain a simple, geometric logic, and lowercase shapes follow a similarly restrained model with single-storey constructions where expected for a contemporary sans. Numerals match the same compact, rounded design language, keeping a consistent texture across mixed text.